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What is the ROI of Lead Management?
Earlier this year I downloaded Silverpop’s lead management workbook, and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook....
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7 Reasons Why Marketing Automation Projects Fail
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee....
View Article8 Tips to Get Started with Marketing Automation
“Where do I start?” is the question I get asked most by attendees of the MarketingSherpa B2B Marketing Summit in San Francisco. Marketing Automation is still very new for many companies, and it’s not...
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MarketingSherpa B2B Marketing Summit Boston
Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some...
View ArticleGenius Marketing Automation Blog Posts
Some of you may know that I’ve been a guest blogger at Genius.com since last summer. The main topic has been Marketing Automation, with several other online marketing topics blended in. On the Genius...
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5 Ways to Use Social Media in Marketing Automation
This is the first of three posts for the Silverpop B2B Marketing University, March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and...
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Lead Nurturing Checklist for Marketing Automation
If you want to make a start with Lead Nurturing, what are the right questions to ask? And what are the decisions that you need to make? In this post I present a short checklist of questions to ask...
View Article7 Steps to Finding Untapped Revenue in Your Marketing Database
This Tuesday (June 22nd at 11am PDT) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Do you have many leads in your database who have never been followed...
View ArticlePlugging the Leak in the Middle of the Sales & Marketing Funnel
I’ve recorded an introductory video on lead nurturing and how it can turn more raw leads into qualified leads. Effective lead nurturing will prevent prospects from falling out of the funnel before they...
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Lead Nurturing for Software Trials
They signed up. What now? This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on...
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